Effective Date: October 10, 2025
This website, https://www.rightnow-md.com (“Site”), is operated in the United States by RightNow‑MD Concierge Medical Care (“RightNow‑MD,” “we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and share your personal information when you visit or interact with our Site.
1. Acceptance of This Policy
By using this Site, you:
- Agree to this Privacy Policy and our [Terms of Use];
- Consent to the collection and use of your information as described;
- Understand we may update this policy, and continued use of the Site means you accept any changes.
2. Information We Collect
a. Non-Personal Information
We automatically collect:
- IP address, browser type, device info, pages visited, and access time;
- Referring website addresses;
- General geolocation data.
This data helps us improve the Site, monitor traffic, and understand user behavior.
b. Personally Identifiable Information (PII)
You may voluntarily provide:
- Name, phone number, email address;
- Date of birth or address;
- Health-related information (e.g., symptoms, medical history);
- Payment details if booking or paying online.
3. Protected Health Information (PHI)
We may collect PHI in accordance with the Health Insurance Portability and Accountability Act (HIPAA). PHI is handled in compliance with our Notice of Privacy Practices, which governs how we collect, use, and disclose health information during medical care delivery.
4. How We Use Your Information
We may use your data to:
- Schedule appointments or provide telehealth/in-room services or in-office visits;
- Respond to inquiries or customer service requests;
- Process payments or insurance claims;
- Send updates, health reminders, or marketing emails (if opted-in);
- Comply with legal and regulatory obligations.
We may also aggregate and anonymize data for research or analysis.
5. Appointment Scheduling and Payments
If you schedule appointments or make payments through our Site, these may be processed through third-party providers. These services may request PII and financial information, and their privacy policies apply. We encourage you to review their policies before submitting sensitive data.
6. Use of Cookies and Tracking
We may use:
- Cookies and tracking pixels to enhance functionality;
- Analytics tools (e.g., Google Analytics) to measure traffic;
- Retargeting tools for advertising purposes.
You can manage cookie preferences through your browser settings.
7. Sharing Your Information
We do not sell your personal information.
We may share data:
- With third-party service providers (e.g., schedulers, hosting services, payment processors);
- To comply with legal obligations;
- During emergencies where health or safety is at risk;
- As part of a business transfer or sale.
8. Children’s Privacy
This Site is not intended for children under 13. We do not knowingly collect information from minors. If we learn that a child under 13 has provided personal information, we will delete it.
9. Third-Party Links
Our Site may link to external websites (e.g., for booking or payment). We are not responsible for the privacy practices or content of those third-party sites. Use them at your own discretion.
10. Security
We take reasonable steps to protect your information, including encryption and access controls. However, no system is 100% secure, and we cannot guarantee the security of information you transmit.
11. Your Rights
Depending on your location, you may have rights to:
- Access or correct your information;
- Request deletion of your data;
- Opt out of certain communications.
To exercise these rights, contact us using the information below.
12. Contact Us
For questions about this Privacy Policy or your personal information, contact:
RightNow‑MD Concierge Medical Care
📞 Phone: (352) 269‑1999
📧 Email: Rightnowmdservices@gmail.com
